Established in 1988 by visionaries Mr. Rakesh Malhotra and Mr. Navneet Kapoor, the SAR Group has been at the forefront of creating a safer, better future through innovative and
eco-friendly brands. These brands include
Livpure, Livguard,
Livfast, Lectrix, Ncubate, and HEKA. Over the decades, the group has carved a strong niche for itself, leading the market in areas
such as Water Purification, Batteries, Inverters, Electric Vehicles, and Venture Capital.